Description
Course Name: Diploma in Visual Merchandising
Course Id: DPA/Q1001.
Eligibility: 10th (high School) or equivalent.
Objective:
- To provide students with the skills and knowledge required to design and implement effective visual merchandising strategies in retail environments.
- To teach how to create eye-catching window displays, in-store product layouts, and overall store aesthetics that drive customer engagement.
- To equip students with an understanding of how visual merchandising influences consumer behavior and sales.
Duration: Six Months.
 How to Enroll and Get Certified in Your Chosen Course:
 Step 1: Choose the course you wish to get certified in.
 Step 2: Click on the “Enroll Now” button.
 Step 3: Proceed with the enrollment process.
 Step 4: Enter your billing details and continue to course fee payment.
 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
 Step 7: Once you complete the course, take the online examination.
 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
| How Students will be Graded: | ||
| S.No. | Marks | Grade |
| 1 | 91-100 | O (Outstanding) |
| 2 | 81-90 | A+ (Excellent) |
| 3 | 71-80 | A (Very Good) |
| 4 | 61-70 | B (Good) |
| 5 | 51-60 | C (Average) |
| 6 | 41-50 | P (Pass) |
| 7 | 0-40 | F (Fail) |
 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus:-
Introduction to Visual Merchandising: Fundamentals of Visual Merchandising, Importance in Retail and Branding, Key Principles of Store Design, Evolution and Trends in Visual Merchandising, Shopper Psychology and Buying Behavior, Role of Visual Merchandisers in Retail, Elements of Effective Visual Display, Basics of Color Psychology, Impact of Lighting in Visual Merchandising, Introduction to Digital and Interactive Displays.
Store Layout and Design: Types of Store Layouts (Grid, Free Flow, Boutique, etc.), Space Planning and Traffic Flow, Storefront and Window Displays, Fixtures and Props Selection, Flooring and Wall Treatments, Lighting Techniques for Different Products, Signage and Graphics in Retail, Importance of Accessibility and Comfort, Budgeting for Store Design, Case Studies on Effective Store Layouts.
Window Display Techniques: Types of Window Displays (Seasonal, Promotional, Thematic), Principles of Effective Window Displays, Storytelling Through Displays, Selection of Props and Materials, Use of Lighting and Effects, Creating Engaging Visual Narratives, Budgeting for Window Displays, Impact of Digital Screens in Window Displays, Hands-on Workshop on Display Design, Case Studies on Successful Window Displays.
Product Presentation and Display Techniques: Understanding Product Placement Strategies, Cross-Merchandising for Increased Sales, Zoning Techniques for Store Sections, Color Blocking and Theme-Based Arrangements, Importance of Focal Points in Displays, Use of Planograms for Product Placement, Creating Eye-Catching Shelf Displays, Interactive and Sensory Displays, Customer Engagement Through Displays, Case Studies on Product Presentation.
Store Branding and Signage: Role of Branding in Visual Merchandising, Typography and Font Selection, Creating Effective Retail Signage, Impact of Colors and Graphics, Storefront Branding Techniques, In-Store Communication Tools, Directional and Informational Signage, Digital Signage and LED Boards, Brand Consistency in Visual Merchandising, Case Studies on Effective Branding in Retail.
Mannequin Styling and Fashion Display: Types of Mannequins and Their Uses, Styling Techniques for Mannequins, Importance of Themes in Fashion Display, Creating Realistic and Engaging Looks, Use of Accessories in Styling, Positioning and Grouping of Mannequins, Seasonal and Trend-Based Fashion Displays, Sustainable and Eco-Friendly Fashion Displays, Impact of Mannequin Displays on Sales, Case Studies on Successful Fashion Merchandising.
Job Opportunities after completion of Diploma in Visual Merchandising course:
Graduates of the Diploma in Visual Merchandising are skilled in designing and organizing retail spaces, enhancing product displays, and creating visually appealing store environments to boost sales. They are prepared for roles in retail chains, fashion stores, and branding agencies.
Career Options and Salary Range
1. Visual Merchandiser
- Role: Design and arrange in-store displays to enhance customer experience and promote sales.
- Salary: ₹3–₹5 LPA; senior merchandisers earn ₹6–₹10 LPA.
2. Store Planner
- Role: Plan store layouts, optimize space utilization, and improve customer flow.
- Salary: ₹3.5–₹6 LPA; experienced planners earn ₹8–₹12 LPA.
3. Retail Display Designer
- Role: Create innovative display concepts for stores or exhibitions.
- Salary: ₹3–₹6 LPA; senior designers earn ₹7–₹12 LPA.
4. Branding and Display Consultant
- Role: Develop visual branding strategies and implement display designs for retail brands.
- Salary: ₹4–₹8 LPA; experienced consultants earn ₹10–₹15 LPA.
5. Store Manager (Visual Focus)
- Role: Oversee store operations with a focus on maintaining visual appeal.
- Salary: ₹4–₹8 LPA; senior managers earn ₹10–₹15 LPA.
6. Event Display Coordinator
- Role: Design and set up visual displays for promotional events or product launches.
- Salary: ₹3–₹6 LPA; experienced coordinators earn ₹7–₹10 LPA.
7. Fashion Visual Merchandiser
- Role: Curate displays for fashion retail stores, highlighting collections and trends.
- Salary: ₹4–₹7 LPA; senior roles earn ₹8–₹12 LPA.
8. Exhibition Designer
- Role: Plan and execute exhibitions or trade shows with attractive visual setups.
- Salary: ₹3.5–₹6 LPA; experienced designers earn ₹8–₹12 LPA.
9. E-commerce Visual Specialist
- Role: Manage online product displays, ensuring visually appealing digital storefronts.
- Salary: ₹3.5–₹6 LPA; senior specialists earn ₹7–₹10 LPA.
10. Freelance Visual Merchandiser
- Role: Provide visual merchandising services for multiple clients or retail chains.
- Salary: ₹3–₹8 LPA (project-based earnings can vary).
11. Retail Marketing Coordinator
- Role: Align visual merchandising efforts with marketing campaigns.
- Salary: ₹4–₹7 LPA; experienced coordinators earn ₹8–₹12 LPA.
12. Product Stylist
- Role: Style products for photoshoots, advertisements, or in-store displays.
- Salary: ₹3–₹6 LPA; senior stylists earn ₹8–₹10 LPA.
13. Window Display Designer
- Role: Create attractive window displays to draw customers into stores.
- Salary: ₹3–₹6 LPA; experienced designers earn ₹7–₹10 LPA.
14. Interior Visual Designer (Retail)
- Role: Design interiors of retail spaces to align with brand identity.
- Salary: ₹4–₹7 LPA; senior designers earn ₹8–₹12 LPA.
15. Visual Merchandising Trainer
- Role: Train staff or students in visual merchandising techniques.
- Salary: ₹4–₹8 LPA; senior trainers earn ₹10–₹12 LPA.
Salary Growth Overview
- Entry-level: ₹3–₹5 LPA
- Mid-level: ₹6–₹10 LPA
- Senior-level: ₹10–₹15+ LPA
Salaries vary by retail sector (luxury, fashion, or mass-market), organization size, and location. Luxury brands and metropolitan cities generally offer higher pay and faster career growth.
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