Certificate in Email Marketing

Description

Course Name: Certificate in Email Marketing
Course Id: CEM/Q0101.

Eligibility: 10th (High School) or equivalent is required.

Objective: The Certificate in Email Marketing course is designed for digital marketers, business owners, and aspiring professionals who want to master email as a powerful marketing tool. This course blends technical know-how with creative strategy to build targeted, effective, and compliant email campaigns.

Duration: Three Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus:

Module 1: Introduction to Email Marketing: Definition and importance of email marketing, Evolution of email as a marketing tool, Types of email marketing campaigns, Advantages over other digital channels, Understanding key terminologies (CTR, bounce rate, etc.), Role of email in customer engagement, Common myths and misconceptions, Email marketing for B2B and B2C, Integrating email with other digital strategies, Overview of successful campaigns.

Module 2: Email Marketing Tools and Platforms: Overview of popular platforms (Mailchimp, Constant Contact, Sendinblue), Setting up an email marketing account, Creating and managing subscriber lists, Email automation tools and features, Using email templates and design editors, A/B testing tools and setup, Analytics and reporting dashboards, Integration with CRM tools, Understanding platform-specific compliance, Choosing the right tool for your business.

Module 3: Building and Managing Email Lists: Importance of permission-based marketing, Strategies for growing a quality email list, Lead magnets and opt-in forms, Landing page optimization for email capture, Segmenting email lists for personalization, Cleaning and maintaining lists, Avoiding spam traps and blacklists, GDPR and email marketing compliance, Double opt-in vs. single opt-in, Subscriber lifecycle management.

Module 4: Crafting Effective Email Campaigns: Elements of a successful email, Writing compelling subject lines, Personalization and dynamic content, Email design best practices, Mobile optimization for emails, Call-to-action (CTA) strategies, Creating a content calendar, Types of campaign emails (newsletters, offers, reminders), Timing and frequency of emails, Storytelling and engagement tactics.

Module 5: Deliverability and Compliance: Understanding email deliverability factors, Avoiding spam filters and improving inbox placement, Sender reputation and IP warm-up strategies, CAN-SPAM Act and anti-spam laws, DKIM, SPF, and DMARC protocols, Unsubscribe management and footer compliance, Monitoring bounce rates and open rates, Email throttling and server considerations, Troubleshooting deliverability issues, Importance of testing before sending.

Module 6: Analytics, Reporting and Optimization: Key performance indicators (KPIs) in email marketing, Open rate, click-through rate, conversion rate analysis, Using data to improve future campaigns, Heat maps and user behavior insights, A/B testing for subject lines and CTAs, Campaign report creation and interpretation, ROI measurement for email marketing, Retargeting strategies through email, Continuous list improvement techniques, Building long-term engagement strategies.

✅ Career Opportunities After Certificate in Email Marketing

🔹 1. Email Marketing Executive

• Workplace: Digital marketing agencies, startups, e-commerce brands

• Role: Create email campaigns, manage mailing lists, monitor open/click rates

• Salary Range: ₹18,000 – ₹40,000/month (₹3 – ₹5.5 LPA with experience)

🔹 2. Marketing Automation Specialist

• Workplace: SaaS companies, enterprise businesses, IT firms

• Role: Design automated email flows using tools like Mailchimp, HubSpot, ActiveCampaign

• Salary Range: ₹25,000 – ₹60,000/month (₹4 – ₹8 LPA)

🔹 3. Email Campaign Manager

• Workplace: E-commerce, B2B tech companies, digital brands

• Role: Plan full-funnel campaigns, segment lists, and optimize performance metrics

• Earnings: ₹30,000 – ₹70,000/month (higher with CRM expertise)

🔹 4. Freelance Email Marketer / Consultant

• Workplace: Remote or self-employed

• Role: Manage email marketing for multiple clients, build templates, analyze metrics

• Earnings: ₹20,000 – ₹1,00,000+/month (project-based income or retainer model)

🔹 5. CRM & Retention Marketing Specialist

• Workplace: D2C brands, online education, travel, fintech

• Role: Design retention campaigns, lead nurturing workflows, customer journeys

• Salary Range: ₹30,000 – ₹75,000/month (₹5 – ₹10 LPA with skills in tools like Klaviyo, HubSpot)

📈 Salary Overview by Role

🧠 Key Skills Gained in the Program

• Email campaign creation (subject lines, CTAs, design templates)

• Audience segmentation and list management

• Automation workflows and drip campaigns

• Tools: Mailchimp, ConvertKit, MailerLite, HubSpot, ActiveCampaign

• A/B testing, bounce rate, open rate, CTR analysis

• Email deliverability, spam rules, and inbox optimization

• Compliance: CAN-SPAM, GDPR, India’s DPDP Act

• Copywriting for conversion and lead nurturing

🏢 Top Employment Areas

• Digital Marketing Agencies

• E-commerce Platforms & D2C Brands

• EdTech & SaaS Companies

• Real Estate & Finance Marketing Firms

• Content & Affiliate Marketing Portals

• Online Course Creators & Influencers