Diploma in Advertising and Public Relation

Description

Course Name: Diploma in Advertising and Public Relation

Course Id: DAPR/Q1001.

Eligibility: Completion of 10+2 (higher Secondary) or equivalent.

Objective: A Diploma in Advertising and Public Relations is an excellent starting point for those interested in building a career in communication, marketing, or media. It offers a comprehensive understanding of the key aspects of advertising, public relations, and branding, equipping students with the practical skills needed to succeed in the fast-paced and dynamic world of media and communication.

Duration: Six Months.

 How to Enroll and Get Certified in Your Chosen Course:

 Step 1: Choose the course you wish to get certified in.

 Step 2: Click on the “Enroll Now” button.

 Step 3: Proceed with the enrollment process.

 Step 4: Enter your billing details and continue to course fee payment.

 Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

 Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

 Step 7: Once you complete the course, take the online examination.

 Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

 Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

• Duration- 120 minutes.
• No. of Questions- 60. (Multiple Choice Questions).
• 10 Questions from each module, each carry 10 marks.
• Maximum Marks- 600, Passing Marks- 40%.
• There is no negative marking in this module.

 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

 Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus

Introduction to Advertising & Public Relations: Definition and scope of advertising & PR, Differences and similarities between advertising & PR, Role of communication in brand management, Ethics and legal considerations in advertising & PR. Principles of Advertising: Evolution and history of advertising, Advertising objectives and strategies, The AIDA model (Attention, Interest, Desire, Action), Consumer psychology and persuasion in advertising.

Media Planning & Creative Advertising Strategies: Different types of advertising media (print, electronic, digital, outdoor), Media selection and audience targeting, Budgeting and cost analysis for media buying, Effectiveness measurement of advertising campaigns. Creative Advertising Strategies: Ad copywriting techniques, Designing effective advertisements, Visual communication and storytelling in advertising, Use of color, typography, and imagery in ads.

Digital Advertising & Social Media Marketing: Online advertising trends (Google Ads, social media ads, influencer marketing), Social media management for brand engagement, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Programmatic advertising and AI in digital marketing.

Corporate & Political Public Relations: Fundamentals & Strategies: Role of PR in brand reputation management, PR campaign planning and execution, Press releases, media kits, and press conferences, Crisis communication and damage control. Corporate & Political PR: Corporate communication strategies, Reputation management for businesses and individuals, PR in politics and government communication, Case studies on successful PR campaigns.

Event Management & Consumer Behavior: Planning and execution of corporate events, Managing brand sponsorships and partnerships, Role of events in PR and marketing campaigns, Celebrity endorsements and influencer partnerships. Market Research & Consumer Behavior: Understanding target audiences, Conducting market research for advertising & PR, Competitor analysis and market positioning, Impact of cultural and social factors on consumer behavior.

Ethics, Laws & Regulations in Advertising & PR: Code of conduct in advertising, Truth in advertising and misleading ads, Copyright laws and trademarks, Crisis communication and handling negative publicity. Entrepreneurship in Advertising & PR: Setting up an advertising agency or PR firm, Business development and client management, Pitching proposals and brand consulting, Case studies on successful agencies.

Job Opportunities after completion of Diploma in Advertising and Public Relation course:

After successful completion of the Diploma in Advertising and Public Relations program, graduates have a wide array of career opportunities in the fields of advertising, public relations, marketing, media, and communication. The program prepares students with essential skills for managing brand image, creating advertising campaigns, and building public awareness through strategic communications.

Career Options After Completing the Diploma in Advertising and Public Relations:

1. Advertising Executive/Manager:
   • Role: Advertising Executives work to plan, create, and execute advertising campaigns for various media channels, including television, print, digital, and social media. They are responsible for researching target audiences, developing ad content, and monitoring campaign effectiveness.
   • Settings: Advertising agencies, media houses, marketing departments in corporations, digital marketing agencies.
2. Public Relations Officer (PRO):
   • Role: Public Relations Officers manage the image and reputation of organizations or individuals. They handle media relations, create press releases, organize events, and work to maintain a positive public image through various communication channels.
   • Settings: PR agencies, corporate communications departments, government agencies, non-profit organizations, media outlets.
3. Brand Manager:
   • Role: Brand Managers oversee the development, promotion, and positioning of a brand. They work closely with marketing and advertising teams to ensure consistent messaging across all channels and are responsible for market research and brand strategy.
   • Settings: Consumer goods companies, retail companies, media and advertising agencies, e-commerce platforms.
4. Marketing Communications Manager:
   • Role: Marketing Communications Managers plan and execute marketing and communication strategies to promote products and services. They manage content creation, oversee digital marketing efforts, and work on public relations campaigns to improve brand visibility.
   • Settings: Corporations, advertising firms, marketing agencies, e-commerce platforms, start-ups.
5. Media Planner/Buyer:
   • Role: Media Planners and Buyers select the best media platforms for advertising campaigns, negotiate advertising space, and monitor the performance of ad placements. They focus on optimizing the reach and effectiveness of advertising across multiple media channels.
   • Settings: Advertising agencies, media buying agencies, large companies with advertising budgets, publishing houses.
6. Corporate Communication Specialist:
   • Role: Corporate Communication Specialists manage internal and external communication for companies. They write press releases, handle crisis communication, organize corporate events, and ensure the company’s message aligns with its public image.
   • Settings: Corporate offices, public relations firms, government organizations, multinational corporations.
7. Content Writer/Copywriter:
   • Role: Copywriters and content writers create written material for advertisements, marketing campaigns, websites, blogs, social media, and print media. They craft compelling messages to engage the audience and influence purchasing decisions.
   • Settings: Advertising agencies, digital marketing firms, media companies, freelancing, e-commerce businesses.
8. Event Manager/Coordinator:
   • Role: Event Managers organize and execute public events such as product launches, conferences, trade shows, and promotional events. They coordinate logistics, manage guest lists, and ensure that events run smoothly while promoting the company’s image.
   • Settings: Event management agencies, corporate organizations, PR firms, large venues, and government bodies.
9. Social Media Manager:
   • Role: Social Media Managers create, curate, and manage content across social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They engage with followers, analyze social media metrics, and develop campaigns to increase brand awareness.
   • Settings: Social media agencies, in-house marketing teams, PR firms, e-commerce platforms, freelance opportunities.
10. SEO Specialist/Online Marketing Expert:
    • Role: SEO (Search Engine Optimization) Specialists work to optimize a website’s content so that it ranks higher on search engines like Google. They handle keyword research, content strategies, and analytics to drive organic traffic.
    • Settings: Digital marketing agencies, e-commerce businesses, content development firms, corporate marketing departments.
11. Public Relations Consultant:
    • Role: PR Consultants advise companies on how to improve their public image, deal with media relations, and manage crisis communication. They help clients build strong relationships with the public and media.
    • Settings: PR consultancy firms, freelance consulting, corporations, NGOs.
12. Crisis Communication Specialist:
    • Role: Crisis communication specialists handle public relations during emergencies, scandals, or other events that could damage an organization’s reputation. They craft responses, manage media interactions, and create strategies to mitigate damage to public perception.
    • Settings: PR agencies, corporate communications departments, government agencies, NGOs.
13. Influencer Marketing Specialist:
    • Role: Influencer marketing specialists develop and manage influencer partnerships to promote products or services. They identify influencers, negotiate deals, and create campaigns that resonate with target audiences.
    • Settings: Marketing agencies, PR firms, influencer management agencies, e-commerce businesses.
14. Media Relations Officer:
    • Role: Media Relations Officers manage relationships between an organization and the media. They write press releases, organize interviews, pitch stories to journalists, and work to maintain a favorable public image.
    • Settings: Corporate offices, PR firms, media companies, non-profits, government organizations.
15. Advertising Sales Executive:
    • Role: Advertising Sales Executives are responsible for selling advertising space to businesses in various media platforms, including print, digital, radio, and television. They also negotiate ad rates and maintain client relationships.
    • Settings: Media companies, advertising agencies, publishing houses, online platforms.
16. Advertising Research Analyst:
    • Role: Advertising Research Analysts gather and analyze data to assess the effectiveness of advertising campaigns. They provide insights into consumer behavior, market trends, and campaign performance to optimize future strategies.
    • Settings: Market research firms, advertising agencies, media companies, corporate research departments.
17. Media Production Specialist:
    • Role: Media production specialists are responsible for the production of advertising content across various platforms, including TV commercials, online ads, radio jingles, and video content. They may be involved in the creative process, as well as overseeing the technical aspects of production.
    • Settings: Advertising agencies, production companies, film and media organizations, freelancing.
18. Political Campaign Manager:
    • Role: Political campaign managers handle all aspects of a candidate’s public image, including advertising, media relations, and public appearances. They work to create a favorable image and engage voters during an election campaign.
    • Settings: Political parties, non-governmental organizations, campaign management firms.

Salary Range for Graduates of the Diploma in Advertising and Public Relations Program:

The salary for graduates of this program can vary depending on the level of experience, location, and job type. Here is an approximate salary range:

1. Entry-Level Positions (0-3 years of experience):
   • Salary Range: ₹2.5 LPA – ₹4.5 LPA
   • Fresh graduates in entry-level roles like advertising executives, public relations assistants, or media coordinators can earn between ₹2.5 lakh and ₹4.5 lakh annually.
2. Mid-Level Positions (3-7 years of experience):
   • Salary Range: ₹4.5 LPA – ₹7 LPA
   • Professionals with several years of experience in roles such as brand managers, PR officers, or media planners can expect salaries ranging from ₹4.5 lakh to ₹7 lakh annually.
3. Senior-Level Positions (7+ years of experience):
   • Salary Range: ₹7 LPA – ₹15 LPA (or more)
   • Experienced professionals in senior roles like PR consultants, brand managers, or advertising campaign heads can earn ₹7 lakh to ₹15 lakh or more annually, depending on the industry and company size.
4. Private Sector and Advertising Agencies:
   • Salary Range: ₹5 LPA – ₹20 LPA
   • Professionals working in large advertising agencies or multinational companies may have higher earning potential, ranging from ₹5 lakh to ₹20 lakh annually.
5. Freelance Opportunities and Entrepreneurial Roles:
   • Salary Range: Varies widely, depending on clients and projects
   • Freelancers and entrepreneurs in advertising, media, and PR can earn depending on their client base, project scope, and reputation, with potential earnings varying greatly.

Industries and Sectors for Career Opportunities:

• Advertising Agencies
• Public Relations Firms
• Corporate Communication Departments
• Digital Marketing Agencies
• Media and Publishing Companies
• Government and Non-Governmental Organizations (NGOs)
• Broadcasting (TV/Radio)
• Event Management Companies
• Social Media Management Firms
• Freelancing and Consulting
• Retail and E-commerce Businesses

Conclusion:

Graduates of the Diploma in Advertising and Public Relations program are equipped with a wide range of skills that open doors to diverse and dynamic career paths in media, marketing, advertising, and public relations. As businesses and organizations continue to prioritize their brand image and communication strategies, the demand for professionals in this field remains strong, offering excellent growth opportunities.