Description
Course Name: Diploma in field Sales Executive
Course Id: DFSE/Q1001.
Eligibility: Completion of 10th Grade (high School) or equivalent.
Objective: The Diploma in Field Sales Executive is an excellent program for individuals interested in pursuing a career in direct sales, where they can interact with customers, sell products or services, and drive revenue. The program equips students with essential sales skills, product knowledge, customer relationship management techniques, and practical field operations experience.
Duration: Six Months.
🎓 How to Enroll and Get Certified in Your Chosen Course:
✔️ Step 1: Choose the course you wish to get certified in.
✔️ Step 2: Click on the “Enroll Now” button.
✔️ Step 3: Proceed with the enrollment process.
✔️ Step 4: Enter your billing details and continue to course fee payment.
✔️ Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
✔️ Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
✔️ Step 7: Once you complete the course, take the online examination.
✔️ Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
✔️ Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
- Duration- 120 minutes.
- No. of Questions- 60. (Multiple Choice Questions).
- 10 Questions from each module, each carry 10 marks.
- Maximum Marks- 600, Passing Marks- 40%.
- There is no negative marking in this module.
How Students will be Graded: | ||
S.No. | Marks | Grade |
1 | 91-100 | O (Outstanding) |
2 | 81-90 | A+ (Excellent) |
3 | 71-80 | A (Very Good) |
4 | 61-70 | B (Good) |
5 | 51-60 | C (Average) |
6 | 41-50 | P (Pass) |
7 | 0-40 | F (Fail) |
🌟 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
✅ Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
📜 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
🔍 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
🎯 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
💼 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
🤝 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Syllabus
Introduction to sales management- Learning Objectives, What is Sales Management, Definition, The Sales Management Process, Planning, Staffing, Sales Management Functions, Sales Training, Leading, Controlling, Sales Performance, Objectives of Sales Management, The Systems View of an Organization.
Increase customer base and revenue- Retail and consumer industry supplement, Overview, Right of return, Sell-through approach/consignment arrangements, Sale of products on consignment, synthetic destination, Customer incentives, Retailer-issued coupons, Manufacturer-issued coupons.
Increase distribution width- Introduction, Definition, Benefits of selling activities, Elements of sales management, Objectives of sales management, Process of SMBO, Organization of selling unit, Need and Importance, Functions of Sale Organization, Structure of Sales Organization, Steps to establish a sales structure.
Process compliance- Definition of Compliance, Scope, Objective of This Manual, Office of Compliance’s Mission, Compliance Risk, Role of Compliance at OI, Main Normative Documents Associated With the Compliance Program, Compliance Program, Role of Ethics Agents, Interface Between Compliance and other Business areas.
Data expertise- Data All Around, Big Data, What To Do With These Data, Big Data & Data Science, What is Data Science, Data Science Vs Analysis Vs Software Delivery, Contrast: Scientific Computing, Machine Learning, Data Engineering, Data Science & Academia.
Soft Skills- Personal Development- Personality Development, Emotional Intelligence, Etiquette and Mannerism, Communication Today, Tips for enhancing one’s personality, Types of personality, Knowing Yourself, Positive Thinking, Communication Skills, Non-verbal Communication.
Job opportunities after completion of Diploma in field Sales Executive course:
After successful completion of the Diploma in Field Sales Executive program, graduates are equipped with essential skills in sales, customer relationship management, market analysis, and communication. They can pursue various career opportunities in sales, marketing, and business development across industries such as FMCG, retail, IT, pharmaceuticals, automobiles, and more.
The primary focus of this program is to prepare individuals for field sales roles where they directly engage with customers, generate sales, and drive business growth through personal interactions and relationship building.
Career Options for Graduates of the Diploma in Field Sales Executive Program:
1. Field Sales Executive
- Role: Field Sales Executives are responsible for promoting and selling products/services to customers, visiting clients, generating new business, and managing existing relationships. They often work on the ground, engaging directly with potential and current customers.
- Salary Range:
- Entry-level: ₹2,00,000 – ₹4,00,000 per annum
- Mid-level: ₹4,00,000 – ₹6,00,000 per annum
- Senior-level: ₹6,00,000 – ₹8,00,000+ per annum
2. Sales Representative
- Role: Sales Representatives in field sales help companies meet sales targets by selling their products or services directly to consumers or businesses. They often manage territories and generate leads through cold calls, referrals, and follow-ups.
- Salary Range:
- Entry-level: ₹2,50,000 – ₹4,50,000 per annum
- Mid-level: ₹4,50,000 – ₹7,00,000 per annum
- Senior-level: ₹7,00,000 – ₹10,00,000+ per annum
3. Territory Sales Manager
- Role: Territory Sales Managers are responsible for overseeing sales activities within a specific geographical region. They manage sales teams, build relationships with customers, monitor sales performance, and ensure targets are met.
- Salary Range:
- Entry-level: ₹3,50,000 – ₹5,00,000 per annum
- Mid-level: ₹5,00,000 – ₹8,00,000 per annum
- Senior-level: ₹8,00,000 – ₹12,00,000+ per annum
4. Area Sales Manager
- Role: Area Sales Managers handle sales operations over a wider area than Territory Sales Managers. They oversee multiple sales representatives, ensure smooth sales processes, and drive growth within their assigned regions.
- Salary Range:
- Entry-level: ₹4,00,000 – ₹6,00,000 per annum
- Mid-level: ₹6,00,000 – ₹10,00,000 per annum
- Senior-level: ₹10,00,000 – ₹15,00,000+ per annum
5. Sales Consultant
- Role: Sales Consultants advise clients on purchasing decisions based on their needs and business objectives. They provide recommendations, highlight product features, and build long-term relationships with customers.
- Salary Range:
- Entry-level: ₹3,00,000 – ₹5,00,000 per annum
- Mid-level: ₹5,00,000 – ₹7,50,000 per annum
- Senior-level: ₹7,50,000 – ₹10,00,000+ per annum
6. Business Development Executive
- Role: Business Development Executives are responsible for identifying business opportunities, generating leads, and converting them into sales. They focus on growing the company’s market share by exploring new markets and client acquisition.
- Salary Range:
- Entry-level: ₹3,00,000 – ₹4,50,000 per annum
- Mid-level: ₹4,50,000 – ₹7,00,000 per annum
- Senior-level: ₹7,00,000 – ₹10,00,000+ per annum
7. Customer Relationship Manager
- Role: Customer Relationship Managers (CRM) handle customer relationships to ensure satisfaction, retention, and loyalty. They often work in conjunction with field sales teams to address customer needs, resolve issues, and manage feedback.
- Salary Range:
- Entry-level: ₹3,50,000 – ₹5,00,000 per annum
- Mid-level: ₹5,00,000 – ₹7,50,000 per annum
- Senior-level: ₹7,50,000 – ₹10,00,000+ per annum
8. Sales Coordinator
- Role: Sales Coordinators support field sales teams by managing schedules, organizing sales meetings, preparing reports, and ensuring that all logistics are taken care of for sales activities.
- Salary Range:
- Entry-level: ₹2,50,000 – ₹4,00,000 per annum
- Mid-level: ₹4,00,000 – ₹5,50,000 per annum
- Senior-level: ₹5,50,000 – ₹7,00,000+ per annum
9. Key Account Manager
- Role: Key Account Managers focus on building and maintaining long-term relationships with important clients. They are responsible for managing key accounts, identifying growth opportunities, and ensuring clients’ needs are met.
- Salary Range:
- Entry-level: ₹4,50,000 – ₹6,00,000 per annum
- Mid-level: ₹6,00,000 – ₹9,00,000 per annum
- Senior-level: ₹9,00,000 – ₹12,00,000+ per annum
10. Sales Trainer
- Role: Sales Trainers are responsible for training new field sales executives and sales teams. They develop training programs, conduct workshops, and enhance sales skills in areas such as communication, negotiation, and closing deals.
- Salary Range:
- Entry-level: ₹3,00,000 – ₹5,00,000 per annum
- Mid-level: ₹5,00,000 – ₹7,00,000 per annum
- Senior-level: ₹7,00,000 – ₹10,00,000+ per annum
Skills Developed in the Program:
- Sales Techniques: Training in advanced sales strategies, from lead generation to closing deals.
- Product Knowledge: Learning about the company’s products/services in-depth to effectively communicate benefits and features.
- Negotiation Skills: Developing the ability to negotiate and close deals successfully.
- Customer Relationship Management (CRM): Managing customer interactions and building long-term relationships.
- Market Research: Understanding market trends and competitor analysis.
- Communication Skills: Building effective communication skills to deal with clients and team members.
- Time Management: Managing time efficiently while traveling and meeting clients in the field.
Salary Growth Factors:
- Experience: Like many sales roles, salary growth is based on experience and performance in meeting sales targets.
- Industry: Sales roles in sectors like IT, pharmaceuticals, real estate, and FMCG tend to offer higher salaries.
- Location: Jobs in metropolitan cities like Delhi, Mumbai, Bengaluru, and Chennai usually offer better salaries, owing to the high cost of living and larger markets.
Career Growth Potential:
- Entry-Level: Graduates can begin their careers as Field Sales Executives, Sales Representatives, or Customer Service Associates.
- Mid-Level: With experience, individuals can progress to roles like Territory Sales Manager, Area Sales Manager, or Sales Supervisor.
- Senior-Level: At senior levels, graduates can work as Regional Sales Managers, National Sales Managers, or even move into leadership roles like Sales Directors or Heads of Sales.
Conclusion:
Graduates of the Diploma in Field Sales Executive program can expect a wide range of career opportunities across diverse industries. This diploma equips them with the practical skills needed to excel in the competitive field of sales, particularly in customer-facing, high-impact roles. The salary range is competitive, and there is ample scope for career advancement as individuals gain experience and demonstrate success in meeting sales targets.
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