Certificate in Public Relation Officer

Description

Course Name: Certificate in Public Relation Officer

Course Id: CPRO/Q1001.

Eligibility: 10th Grade (High School) or Equivalent.

Objective: A Certificate in Public Relations Officer (PRO) course is a professional training program designed to equip individuals with the knowledge, skills, and techniques required to effectively manage an organization’s public image and communication. The course focuses on public relations strategies, media management, corporate communication, and building strong relationships with stakeholders.

Duration: Three Months.

🎓 How to Enroll and Get Certified in Your Chosen Course:

✔️ Step 1: Choose the course you wish to get certified in.

✔️ Step 2: Click on the “Enroll Now” button.

✔️ Step 3: Proceed with the enrollment process.

✔️ Step 4: Enter your billing details and continue to course fee payment.

✔️ Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.

✔️ Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.

✔️ Step 7: Once you complete the course, take the online examination.

✔️ Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.

✔️ Step 9: After certification, you will be offered job opportunities aligned with your area of interest.

Online Examination Detail:

Duration- 60 minutes.
No. of Questions- 30. (Multiple Choice Questions).
Maximum Marks- 100, Passing Marks- 40%.
There is no negative marking in this module.

🌟 Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:

✅ Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.

📜 Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.

🔍 Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.

🎯 Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.

💼 Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.

🤝 Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.

Syllabus

Introduction to Public Relations (PR): Definition and Role of PR, History of Public Relations. The PR Industry and its Scope, Key Elements of PR (Media, Audience, Message), PR Ethics and Legal Issues.

Public Relations Techniques: Media Relations: Building and Maintaining Media Contacts, Press Conferences and Media Briefings, Event Planning and Management, Corporate Social Responsibility (CSR), Creating and Managing Press Kits.

Public Relations Strategies: PR Campaign Planning, Targeting and Segmenting Audiences, Developing Key Messages, Monitoring and Evaluation of PR Campaigns, Budgeting for PR Activities.

Digital and Social Media in PR: Social Media Platforms and PR, Online Reputation Management, Social Media Crisis Management, Digital PR Tools and Techniques, Content Marketing. 

Media Relations and Journalism: Working with Journalists, Media Ethics and Guidelines, writing for the Media, Media Monitoring and Analysis,

Crisis Management: Identifying Potential Crises, Crisis Communication Plan, Case Studies of PR Crises, Handling Negative Publicity, Reputation Recovery.

After successful completion of the Certificate in Public Relation Officer program, graduates gain specialized skills in corporate communication, media relations, event coordination, reputation management, public speaking, content writing, and crisis communication. These skills are highly valued in corporate houses, government agencies, media firms, NGOs, and PR agencies.

🗣️ Career Options after Certificate in Public Relation Officer

🏢 Industries Hiring Public Relation Officers

• Corporate Houses (MNCs & Indian companies)

• Government Departments & PSUs

• Media & Broadcasting Companies

• PR and Advertising Agencies

• NGOs & Development Organizations

• Hospitality & Tourism

• Educational Institutions

• Healthcare & Hospitals

• Political and Social Organizations

📈 Growth Prospects

With experience (3–6 years) and further education (like PG Diploma in PR, Mass Communication, or MBA), professionals can advance to:

• Senior Public Relations Officer (₹6 – ₹10 LPA)

• Communications Manager (₹7 – ₹12 LPA)

• Head of Corporate Communications (₹10 – ₹18 LPA)

• Public Affairs Consultant (₹8 – ₹15 LPA)

• Media Spokesperson / Chief Communication Officer (₹12 – ₹25 LPA)