Post Graduate Diploma in Public Relations and Advertising Management /60 0 Your Examination is Complete !You will get your result in your email id within 10 days.kindly also email your 10th Marskheet and Aadhar Card copy at iisdtindia@gmail.com. Post Graduate Diploma in Public Relations and Advertising Management 1 / 60What is the term for a planned and coordinated effort to shape public opinion about a particular issue or topic? Media management Crisis communication Publicity stunt Public relations campaign 2 / 60Which PR activity involves creating and organizing events to enhance the organization’s visibility and reputation? Media monitoring Corporate social responsibility Event management Internal communications 3 / 60How can PR professionals use storytelling to enhance their campaigns? By using exaggerated claims and false narratives By providingcomplex technical details and data By creating compelling and relatable narratives to engage the audience emotionally By avoiding real-life examples and case studies 4 / 60What do critics of advertising say? Advertising is merely a fashion guide and not informative. Advertising is a waste of an organization’s resources. Advertising is merely entertaining and not informative. Advertising makes people do things they do not want to do. 5 / 60Strategy, the creative idea, the advertising executions, and the media must work in concert for an ad to be truly ________. efficient effective creative interesting 6 / 60Which is the oldest largest advertisement agency in India? Lowas Lintas Ogilvy & Mather Hindustan Thompson Associates Ltd None of these 7 / 60In which fundamental concept of advertising does the advertiser develop the ad to meet specific objectives, carefully direct it to a certain audience, create its message to speak to that audience’s most important concerns, and run it in media that will reach its audience most effectively? advertising strategy creative strategy execution strategy media strategy 8 / 60In ___ advertising, products that are forbidden from being advertised are promoted through another product of the same brand, using the brand image. Stealth Surrogate Ethical None of These 9 / 60What is the term used for planned communication to inform the media and public about an organization’s news and updates? News reporting Media management Crisis communication Press release 10 / 60How does PR differ from advertising? PR focuses on promoting products, while advertising focuses on managing public perception. PR is paid media, while advertising is earned media. PR aims to build relationships and manage reputation, while advertising aims to promote products or services directly. PR relies solely on social media, while advertising relies on traditional media. 11 / 60What is the full form of NCCS in Media Planning? New Customer Classification System New Consumer Classification System New Channel Classification System National Coalition for Cancer Survivorship. 12 / 60The ________ is the ad’s central idea that grabs your attention and sticks in your memory. advertising strategy creative concept creative execution creative media 13 / 60New Media is a term that refers to: Anything invented after the year 1980 Digital or computer-based technology Analogue and digital technology The merging of media forms or texts 14 / 60Which PR function is responsible for handling and mitigating negative incidents and crises? Media Relations Event Management Reputation Management Crisis Management 15 / 60___ is any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor. Marketing Promotions Advertising Publicity 16 / 60New media technologies can affect the quality of productions because: Media producers are able to make exact copies of the product. Media distributors are able to make exact copies of the product. Media consumers are able to make exact copies of the product. All of the above 17 / 60Media Buyer is responsible for Developing the media mix Media planning Media Buying Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. 18 / 60Which of the following functions mentioned below of production planning and control are associated with the timetable of activities? Scheduling Dispatching Expediting Routing 19 / 60What is the term for a situation in which an organization’s reputation is at risk due to negative publicity or events? Publicity stunt Reputation boost Crisis PR opportunity 20 / 60The right sequence of operation in the product planning and control processes is Routing – Scheduling – Follow up – Dispatching Scheduling – Follow up – Dispatching – Routing Routing – Scheduling – Dispatching – Follow up Dispatching – Routing – Scheduling – Follow up 21 / 60Media Planning helps to allocate Media Space Media Budget advertising Budget advertising funds to the right products in the media mix 22 / 60New media technologies can affect the convergence of media products because: Media texts and forms converge to create new texts and forms. Media producers, distributors and consumers are able to make exact copies of products. New media forms and texts can be easily created and reproduced. All of the above 23 / 60The main objective of the production planning and control is Timely delivery of goods and services Improving customer satisfaction Coordinating with multiple departments to ensure that the production process is on track All of the above 24 / 60How can PR professionals manage negative comments or reviews on social media? Ignore them and focus on positive feedback only Respond with defensive statements to protect the organization’s image Address them promptly, empathize with the concerns, and offer solutions Delete negative comments to maintain a positive online presence 25 / 60What is the term for promoting positive news and stories about an organization without directly paying for media coverage? Advertising Publicity Crisis communication Internal communication 26 / 60It refers to the pattern of advertising timing, represented as plots on a yearly flow chart. Flexibility Scheduling Reach Frequency 27 / 60Production Planning and Control function is crucial for ensuring efficiency and cost savings in Planning Production Promotion None of the above 28 / 60New media technologies can affect the proliferation of media products because: Media producers, distributors and audiences can interact with the product. Media forms and texts converge to create new forms and texts. New media texts and forms can be easily created and reproduced. All of the above 29 / 60Which type of PR communication aims to improve relationships and understanding between an organization and its employees? Media relations Crisis communication Internal communications Investor relations 30 / 60What is the primary purpose of conducting a SWOT analysis in PR? To identify the organization’s strengths, weaknesses, opportunities, and threats. To create engaging advertisements for the target audience. To assess the effectiveness of media interviews. To identify potential customers for the organization. 31 / 60Production Planning is necessary for Inventory management Quality management Supply management All of the above 32 / 60Strategy of running campaign steadily with intermittent increase in advertising at certain intervals. Continuous pulsing discontinuous Flighting 33 / 60Developing ___ involves a series of decisions for planning, creating, delivering, and evaluating an advertising effort: Marketing plan Advertising message Advertising campaigns None of these 34 / 60Which PR function involves managing relationships with bloggers and online influencers to promote the organization’s products or services? Media relations Event management Influencer marketing Crisis management 35 / 60Which type of PR activity involves partnering with charitable organizations or community initiatives to enhance the organization’s reputation? Media relations Event management Corporate social responsibility Internal communications 36 / 60How does PR contribute to building brand loyalty among customers? By using aggressive sales tactics. By providing discounted prices on products. By consistently delivering positive and engaging messages to the target audience. By increasing the number of advertisements. 37 / 60What does CSR stand for in the context of Public Relations? Corporate Social Responsibility Customer Satisfaction Report Community Support Resources Crisis Solutions and Recovery 38 / 60What is the term for media coverage that is not paid for or sponsored by the organization but is earned through positive news and stories? Paid media Owned media Earned media Shared media 39 / 60What is CPA? Continuous Partial Attention Customer’s Partial Attention Continued Partial Advertising Continuous Partial Advertising 40 / 60What is the importance of ethics in Public Relations? Ethics have no relevance in PR, as the primary goal is to achieve positive media coverage. Ethical practices build trust and credibility, leading to long-term positive relationships with stakeholders. Ethics hinder the organization’s ability to achieve its sales targets. Ethical guidelines are only applicable in internal communications, not in media relations. 41 / 60It refers to a pattern of advertising in a media schedule. Message weight Codes continuity Schedule 42 / 60. What is the purpose of a crisis communication plan in PR? To create a crisis for the organization to test its response capabilities To outline how to handle and communicate during a crisis situation To promote the organization’s products during a crisis To increase media coverage during a crisis 43 / 60Production is a part of which department? Creative Media Client Servicing Marketing Research 44 / 60___ are the wordsmiths who do the wording of an advertisement. Creative director Accounts Executive Copychief Copywriters 45 / 60What is the full form of BARC? Broadcast Audience Research Council Broadcast Audience Review Council Broadcast Audience Research Committee Broadcast Audience Review Committee 46 / 60RAM in Media Research stands for? Reach and Analysis of Media Readership and analysis of Media Research and Analysis of Media Research and Analysis of Market 47 / 60Which PR activity involves monitoring media channels for mentions of the organization and its key executives? Media outreach Event planning Media monitoring Stakeholder engagement 48 / 60Which of the following is an essential aspect of Media Relations in PR? Creating advertisements for print media Sending press releases to journalists Managing internal communications Conducting customer surveys 49 / 60What is the key purpose of conducting media interviews as part of PR efforts? To criticize competitors To criticize competitors To establish a positive relationship with the media and share organizational insights To generate more advertising revenue 50 / 60Regulated the manufacturing to ensure a peaceful flow of material is an objective of Production planning Production control Production audit None of the above 51 / 60Production power within an establishment depends on Nature of manufacture activities within the system Nature of the system Size of the system All of the above 52 / 60___________ is the logic and planning behind the advertisement that gives it direction and focus. Creative idea Execution Media Strategy 53 / 60What is the purpose of conducting a press conference in PR? To provide journalists with exclusive access to the organization’s products To distribute free samples of the organization’s products To announce important news or updates and answer media questions To engage with employees during a crisis situation 54 / 60Which social media platform is widely used in PR to share news and updates? Snapchat LinkedIn TikTok Pinterest 55 / 60What is the primary goal of Public Relations (PR)? Increase sales and revenue Create engaging advertisements Build and maintain a positive image and reputation Conduct market research 56 / 60What is the full form of TRP in Media Industry? Television review point Television review point Television review point Travel review point 57 / 60Which layout in the mentioned below list is suitable for the multi-product company bringing out batch manufacture? Product layout Process layout Point layout All of these 58 / 60What is the term for the process of creating and maintaining positive relationships with shareholders, investors, and financial institutions? Media relations Crisis management Investor relations Publicity management 59 / 60New media affects which of the following stages of production? Select all the correct answers. Pre-production Production Post production All of the above 60 / 60What is the full form of TAM? Television Audience Measurement Tally Average Media Television Audio Media Telephone Audio Movie Exit
