Diploma in Corporate Communication

/60
0

Diploma in Corporate Communication

1 / 60

Several programs planned to protect or promote a company's image or its products is known as

2 / 60

CSR is applicable to :

3 / 60

Which is not true for CSR?

4 / 60

What is not a characteristic of a corporate social responsibility framework?

5 / 60

Communication is the ______________ of business.

6 / 60

A group discussion of a real life situation with in a training environment is

7 / 60

________ means communication without words.

8 / 60

Numerous forms of short-term incentives to promote trial or buying of a service of product is

9 / 60

at each stage in the process of communication, there is a possibility of interference which may hinder the process. Such interference is known as____________.

10 / 60

Sponsorship belongs to the promotional tool to:

11 / 60

What does CSR stand for in the context of Public Relations?

12 / 60

Proper/right treatment of employees, stockholders, owners, and the public by a company is known as :

13 / 60

Advertising is any paid form of non-personal presentation of Ideas goods or services by an identified sponsor:

14 / 60

Which one is not a component of communication process?

15 / 60

Realizing the potential of the self is part of the

16 / 60

Choose the below statement is true or false:

A business house that concentrates only on personal gains at the cost of social interests cannot survive for long.

A firm that gives too much importance to social interests at the cost of personal gains can’t flourish and must close down sooner or later.

17 / 60

Communication saves time in.

18 / 60

The use of email, fax, internet or telephone to communicate with specific prospects and customers is

19 / 60

Copywriting is related with:

20 / 60

The person who transmits the message is called___________.

21 / 60

Which PR activity involves creating and organizing events to enhance the organization’s visibility and reputation?

22 / 60

The marketing mix is made up of _______ types of communication

23 / 60

Which one is not a marketing tool?

24 / 60

  1. What is the term for the process of creating and maintaining positive relationships with shareholders, investors, and financial institutions?

25 / 60

CSR stands for :

26 / 60

In___________ main intention is to seek certain information which will be

27 / 60

Scope of advertising:

28 / 60

______________ are welcome, for it is not obligatory to accept them.

29 / 60

For securing the society :

30 / 60

What is the term for promoting positive news and stories about an organization without directly paying for media coverage?

31 / 60

People-to-people oral, electronic or written form of communications that associate with experiences or merits of buying or using services or products is

32 / 60

Which is not an advantage of ethics?

33 / 60

Which of the following is an essential aspect of Media Relations in PR?

34 / 60

Which PR function is responsible for handling and mitigating negative incidents and crises?

35 / 60

____________ describes all forms of human communication that are not verbal.

36 / 60

What is the primary goal of Public Relations (PR)?

37 / 60

___________ aims at making people work together for the common good of the organization.

38 / 60

Advertising is affected by which forces?

39 / 60

Dialogic listening is also known as __________________.

40 / 60

Posters fall under ______________ communication.

41 / 60

Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is.

42 / 60

The online programs and activities designed to engage prospects or customers and indirectly or directly generate awareness, enhance image or support sales of services and products is

43 / 60

 _________ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or directly about the brands and products they offer.

44 / 60

Which type of PR communication aims to improve relationships and understanding between an organization and its employees?

45 / 60

The __________ in the usage of words may be a serious barrier to effective communication.

46 / 60

___________, the greater will be its social prestige.

47 / 60

Company sponsored programs and activities planned to create special brand related interactions is

48 / 60

What is the term used for planned communication to inform the media and public about an organization’s news and updates?

49 / 60

The information the receiver gets is called ______________

50 / 60

What is advertising?

51 / 60

The term communis derived from ______________ word.

52 / 60

On the ______________ it is possible to get immediate feedback

53 / 60

__________ refers to pitch , loudness, duration, intonation and ,tempo.

54 / 60

Which social media platform is widely used in PR to share news and updates?

55 / 60

Which one is not correct?

56 / 60

Most of us use ________ and _______ in addition to words, when we speak.

57 / 60

Which is not a characteristic of corporate social responsibility?

58 / 60

The face-to-face interaction with prospective buyers for the objective of answering questions, procuring orders and making presentations is

59 / 60

AIDA stands for:

60 / 60

Communication is a ______________