Diploma in Corporate Communication

1. Which is not an advantage of ethics?

2. __________ refers to pitch , loudness, duration, intonation and ,tempo.

3. Which is not true for CSR?

4. Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is.

5. The face-to-face interaction with prospective buyers for the objective of answering questions, procuring orders and making presentations is

6. CSR is applicable to :

7. Numerous forms of short-term incentives to promote trial or buying of a service of product is

8. For securing the society :

9. AIDA stands for:

10. What does CSR stand for in the context of Public Relations?

11. Which type of PR communication aims to improve relationships and understanding between an organization and its employees?

12. Communication is a ______________

13. Choose the below statement is true or false:

A business house that concentrates only on personal gains at the cost of social interests cannot survive for long.

A firm that gives too much importance to social interests at the cost of personal gains can’t flourish and must close down sooner or later.

14. Most of us use ________ and _______ in addition to words, when we speak.

15. The information the receiver gets is called ______________

16. What is the term for promoting positive news and stories about an organization without directly paying for media coverage?

17. CSR stands for :

18. ______________ are welcome, for it is not obligatory to accept them.

19. The __________ in the usage of words may be a serious barrier to effective communication.

20. The online programs and activities designed to engage prospects or customers and indirectly or directly generate awareness, enhance image or support sales of services and products is

21. Advertising is any paid form of non-personal presentation of Ideas goods or services by an identified sponsor:

22. What is the term used for planned communication to inform the media and public about an organization’s news and updates?

23. ____________ describes all forms of human communication that are not verbal.

24. Communication is the ______________ of business.

25. at each stage in the process of communication, there is a possibility of interference which may hinder the process. Such interference is known as____________.

26. What is advertising?

27. Which is not a characteristic of corporate social responsibility?

28. The marketing mix is made up of _______ types of communication

29. Copywriting is related with:

30. Company sponsored programs and activities planned to create special brand related interactions is

31. Realizing the potential of the self is part of the

32. What is not a characteristic of a corporate social responsibility framework?

33. Which one is not a component of communication process?

34. On the ______________ it is possible to get immediate feedback

35. Proper/right treatment of employees, stockholders, owners, and the public by a company is known as :

36. Which social media platform is widely used in PR to share news and updates?

37. ___________ aims at making people work together for the common good of the organization.

38.
1. What is the term for the process of creating and maintaining positive relationships with shareholders, investors, and financial institutions?

39. In___________ main intention is to seek certain information which will be

40. Which one is not correct?

41. Scope of advertising:

42. ___________, the greater will be its social prestige.

43. Dialogic listening is also known as __________________.

44. Which one is not a marketing tool?

45. A group discussion of a real life situation with in a training environment is

46. Posters fall under ______________ communication.

47. The term communis derived from ______________ word.

48. What is the primary goal of Public Relations (PR)?

49. ________ means communication without words.

50. People-to-people oral, electronic or written form of communications that associate with experiences or merits of buying or using services or products is

51. Sponsorship belongs to the promotional tool to:

52. Communication saves time in.

53. Which PR function is responsible for handling and mitigating negative incidents and crises?

54. The person who transmits the message is called___________.

55.  _________ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or directly about the brands and products they offer.

56. The use of email, fax, internet or telephone to communicate with specific prospects and customers is

57. Which PR activity involves creating and organizing events to enhance the organization’s visibility and reputation?

58. Which of the following is an essential aspect of Media Relations in PR?

59. Advertising is affected by which forces?

60. Several programs planned to protect or promote a company's image or its products is known as