Diploma in Corporate Communication

1. CSR stands for :

2. Which type of PR communication aims to improve relationships and understanding between an organization and its employees?

3. Which PR activity involves creating and organizing events to enhance the organization’s visibility and reputation?

4.  _________ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or directly about the brands and products they offer.

5. Proper/right treatment of employees, stockholders, owners, and the public by a company is known as :

6. Advertising is affected by which forces?

7. Several programs planned to protect or promote a company's image or its products is known as

8. What is the term for promoting positive news and stories about an organization without directly paying for media coverage?

9. Dialogic listening is also known as __________________.

10. Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is.

11. Company sponsored programs and activities planned to create special brand related interactions is

12. For securing the society :

13. On the ______________ it is possible to get immediate feedback

14. The __________ in the usage of words may be a serious barrier to effective communication.

15. What does CSR stand for in the context of Public Relations?

16. The use of email, fax, internet or telephone to communicate with specific prospects and customers is

17. Posters fall under ______________ communication.

18. Which is not a characteristic of corporate social responsibility?

19. What is the term used for planned communication to inform the media and public about an organization’s news and updates?

20. The term communis derived from ______________ word.

21. Which one is not a component of communication process?

22. A group discussion of a real life situation with in a training environment is

23. What is the primary goal of Public Relations (PR)?

24. Which of the following is an essential aspect of Media Relations in PR?

25. Realizing the potential of the self is part of the

26. Which is not true for CSR?

27. Sponsorship belongs to the promotional tool to:

28. ______________ are welcome, for it is not obligatory to accept them.

29. What is advertising?

30. In___________ main intention is to seek certain information which will be

31. __________ refers to pitch , loudness, duration, intonation and ,tempo.

32. What is not a characteristic of a corporate social responsibility framework?

33. CSR is applicable to :

34. Communication saves time in.

35. Communication is a ______________

36. Advertising is any paid form of non-personal presentation of Ideas goods or services by an identified sponsor:

37. The online programs and activities designed to engage prospects or customers and indirectly or directly generate awareness, enhance image or support sales of services and products is

38. The marketing mix is made up of _______ types of communication

39. Communication is the ______________ of business.

40. Which one is not correct?

41. The person who transmits the message is called___________.

42. Which one is not a marketing tool?

43. ________ means communication without words.

44. ___________, the greater will be its social prestige.

45. Scope of advertising:

46. Which is not an advantage of ethics?

47. Which social media platform is widely used in PR to share news and updates?

48.
1. What is the term for the process of creating and maintaining positive relationships with shareholders, investors, and financial institutions?

49. AIDA stands for:

50. Which PR function is responsible for handling and mitigating negative incidents and crises?

51. Choose the below statement is true or false:

A business house that concentrates only on personal gains at the cost of social interests cannot survive for long.

A firm that gives too much importance to social interests at the cost of personal gains can’t flourish and must close down sooner or later.

52. ___________ aims at making people work together for the common good of the organization.

53. ____________ describes all forms of human communication that are not verbal.

54. The face-to-face interaction with prospective buyers for the objective of answering questions, procuring orders and making presentations is

55. Copywriting is related with:

56. Most of us use ________ and _______ in addition to words, when we speak.

57. The information the receiver gets is called ______________

58. at each stage in the process of communication, there is a possibility of interference which may hinder the process. Such interference is known as____________.

59. Numerous forms of short-term incentives to promote trial or buying of a service of product is

60. People-to-people oral, electronic or written form of communications that associate with experiences or merits of buying or using services or products is