Certificate in Product Management

/30
0

Certificate in Product Management

1 / 30

Who is the Father of Modern Marketing?

2 / 30

The strategy adopted by retailers and wholesalers for creating their private brand is called _______.

3 / 30

To achieve market expansion a company must?

4 / 30

Using a successful brand name to launch a new product in a different category is called?

5 / 30

Which of these is true about marketing?

6 / 30

Companies use ________ for the equity of a brand name to address segment needs.

7 / 30

In the service industry how many Ps comprise the marketing mix?

8 / 30

____defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit?

9 / 30

What is motive development?

10 / 30

In an organization strategic marketing planning must begin with?

11 / 30

Which traits are desired of marketers today?

12 / 30

The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.

13 / 30

Early adopters and opinion leaders tend to?

14 / 30

What does a Product Manager do during the product development phase?

15 / 30

When two brand names from different companies use the name of the same product, this branding strategy is called _______.

16 / 30

Which one is not a part of the 4 Ps?

17 / 30

If a company uses successful brand names to launch a new or modified product in a new category, this strategy is called ______.

18 / 30

Producers, wholesalers, and retailers act as a unified system to form a?

19 / 30

The marketer focuses on product awareness, trial, and expansion in this stage of the product life cycle?

20 / 30

What is the role of a Product Manager in the product launch phase?

21 / 30

Achieving strategic marketing objectives using marketing plans and strategies is called?

22 / 30

Which period worked on the marketing philosophy of "A good product will sell itself"?

23 / 30

Catalogues, sponsored events, and digital media presence are closely associated with the marketing mix activity of?

24 / 30

What is the primary focus of Product Management?

25 / 30

What is Product Management?

26 / 30

The major objective of any marketing activity is to?

27 / 30

The term "Marketing" refers to?

28 / 30

Which of the following describes "diversification"?

29 / 30

What does GTM stand for in Product Management?

30 / 30

Select the strategic marketing planning tool?