Certificate In Paper Packaging Business/30 0 Your Examination is Complete !Certificate In Paper Packaging BusinessOnline Examination Detail: Duration- 60 minutes. Number of Questions- 30. (Multiple Choice Questions). Maximum Marks- 100, Passing Marks- 40%. There is no negative marking. Candidate Details NameEmailPhone Number 1 / 301. What does the term "marketing" refer to? A. New product development B. Advertising and other promotional activities C. Achieving sales and profit targets D. Creating customer value and satisfaction 2 / 302. Which one of these is an appropriate definition of "want"? A. The desires of consumers B. Needs related to society C. Basic human needs D. Needs directed to the product 3 / 303. Capitalistic, communistic and mixed are the types of _____. A. Economic System B. Social System C. Cultural Attitudes D. Political System 4 / 304. Key controllable factors in global marketing are _____. A. Government policy and legislation B. Social and technical changes C. Marketing activities and plans D. All of the above 5 / 305. IPR stands for _______. A. Intellectual Property Rights B. International Property Rights C. Internal Promotion Rights D. Interior Promotional Rights 6 / 306. Different price points for a different level of quality for a company's related products is a part of which pricing strategy? A. Product line pricing B. Incremental pricing C. Optional product pricing D. By-product pricing 7 / 307. Ultimately _____ was replaced by the _____on 1st Jan 1995. A. GATS, WTO B. WTO, GATT C. GATT, WTO D. IMF, GATT 8 / 308. SMEs stands for _______. A. Small and Medium Entrepreneurs B. Small Management of Enterprises C. Small and Medium-sized Enterprises D. Societies for Managing Exports 9 / 309. ____ is the key term in AMA's definition of marketing? A. Sales B. Promotion C. Value D. Profit 10 / 3010. Which of these is true about marketing? A. Marketing is used to promote the product and services B. Marketing is concerned about the sales only C. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D. Marketing considers only the needs of the organization and not the society 11 / 3011. A receipt issued by the commanding officer of the ship when the cargo is loaded on the ship is known as ______. A. Shipping receipt B. Mate receipt C. Cargo receipt D. Charter receipt 12 / 3012. ______is only a legal agreement and it is not an institution, but _____ is a permanent institution. A. GATT, WTO B. WTO, GATT C. WTO, IMF D. IMF, GATT 13 / 3013. Which concept holds that consumers will favor the products that are easily available at an affordable price? A. Production concept B. Product concept C. Marketing concept D. Production cost concept 14 / 3014. Which one of the following is not a document related to fulfilling the customs formalities? A. Shipping bill B. Export license C. Letter of insurance D. Proforma invoice 15 / 3015. Which of the following do not form part of the duty drawback scheme? A. Refund of excise duties B. Refund of customs duties C. Refund of export duties D. Refund of income dock charges at the port of shipment 16 / 3016. Which of the following documents is not required in connection with an import transaction? A. Bill of lading B. Shipping bill C. Certificate of origin D. Shipment advice 17 / 3017. _______ corporation produces in the home country or in a single country and focuses on marketing these products globally or vice versa. A. Global B. International C. Transnational D. None of the above 18 / 3018. In the evolution of marketing the production period ended in ? A. Late 1800s B. After the second world war C. In the 1920s D. Early 20th century 19 / 3019. Which one is not a part of the 4 Ps? A. Product B. People C. Price D. Place 20 / 3020. ____defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit? A. Steve Jobs B. Philip Kotler C. Peter Drucker D. Abraham Maslow 21 / 3021. According to Philip Kotler marketing is____? A. A science B. An art C. Both science and art D. None of the above 22 / 3022. Which of the following documents are not required for obtaining an export license? A. IEC number B. Letter of credit C. Registration cum membership certificate D. Bank account number 23 / 3023. Which of the following documents is prepared by the exporter and includes details of the cargo in terms of the shipper’s name, the number of packages, the shipping bill, port of destination, name of the vehicle carrying the cargo? A. Shipping bill B. Packaging list C. Mate’s receipt D. Bill of exchange 24 / 3024. Why must the marketers monitor the competitor's activities? A. The competitor may destroy the organization B. The competitor may threaten the monopoly position of the company C. New offerings of a competitor may need alterations in one or more components of the company's marketing mix D. The competitor may be violating the law to gain an advantage 25 / 3025. Who is the Father of Modern Marketing? A. Philip Kotler B. Peter F Drucker C. Abraham Maslow D. Raymond Kroc 26 / 3026. TRIP is one of the WTO agreements that deal with ______. A. Trade in agriculture B. Trade in services C. Trade-related investment measures D. None of the above 27 / 3027. Which part of the consumer's income interests the marketers? A. Gross Income B. Disposable Income C. Inflationary Income D. Discretionary Income 28 / 3028. The term "Marketing" refers to? A. Promotion of the product B. Focusing on sales and profit C. Strategizing and implementing the organization process D. Set of activities to deliver customer value and satisfaction 29 / 3029. Subsidiaries consider the regional environment for policy/strategy formulation is known as_______. A. Polycentric Approach B. Regiocentric Approach C. Ethnocentric Approach D. Geocentric Approach 30 / 3030. In today's time marketing must be understood and developed as? A. Getting the first mover’s advantage B. Creating value for the customers C. Pushing for higher sales and profits D. Creating innovative products Exit
