Advanced Diploma In Sales Management

1. To the securities analyst, the most important ratio group is:

2. Which concept holds that consumers will favour the products that are easily available at an affordable price?

3. Purpose of planning is to ensure optimum utilisation human and ...........

4. Contingency planning is useful if primary plans....

5. Taking the review of the market is called as....... In forecasting

6. Different price points for a different level of quality for a company's related products is a part of which pricing strategy?

7. Who is the Father of Modern Marketing?

8. The amin objective of sales management are ………………

9. Planning reduces....... Activities.

10. Which of the following would not be important in examining the firm's build-up of accounts receivable/cash/current assets:

11. MBO is used to calculate........

12. According to George Terry"...... is Selecting and relating of facts and using and formulation of propose day activities"

13. The major disadvantage of commercial paper is:

14. Sales management is the …………….of a sales staff, and the tracking and reporting of the company’s sales.

15. In an organization strategic marketing planning must begin with?

16. Motion study is used by ...... For improve efficiency;

17. The first step in preparing the pro forma balance sheet is to:

18. The level of accounts receivable for the firm:

19. Responsibility Centre can be categorised into:

20. Planning premises provide......... For planning and action.

21. The net credit position of the firm is defined as:

22. The book practice of management is published by.......

23. _________defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit?

24. Planning establishes standard for........

25. The interest rate used to discount the cash flows associated with a bond is:

26. On the pro forma income statement, the increase in retained earnings is derived:

27. The key to current asset planning is:

28. Which traits are desired of marketers today?

29. According to means and entrepreneurs should have......... Ideas

30. The scope of sales management is confined not only to self-cantered corporate goal profit and sales maximization but also to …………….

31. The interest rate used in time value of money calculations is also referred to as:

32. Sales management achieves personal selling objectives through ……………

33. A profit centre is a centre;

34. Peter Drucker process of checking validity e of objectives is........

35. Element/s of Cost of a product are:

36. In today's time marketing must be understood and developed as?

37. Which part of the consumer's income interests the marketers?

38. According to Philip Kotler marketing is____?

39. Under the Du Pont method of analysis, return on total assets is:

40. According to Mintzberg monitor has a role in........

41. According to Mintzberg a good decision maker is also............ Handler

42. According to ………………sales management includes recruitment, selection, training, motivation, supervision on the juror, and evaluation of performance of sales force.

43. Most break-even analysis:

44. Which of these is not an objective of Cost Accounting?

45. Fixed cost is a cost:

46. Sales management is discipline of ……………. benefit a company and its customers receive from the efforts of its sales force.

47. An inverted yield curve often foreshadows:

48. The term "Marketing" refers to?

49. Day today work standards can be decided in........

50. What is the primary goal of sales management?

51. One of the elements of sales planning is to ………for selling activities.

52. In an organization ……………….is also very useful when technically complex products are in the process to sell.

53. Which of the following is not a step in the development of the pro forma income statement?

54. Uncontrollable costs are the costs which be influenced by the action of a specified member ofanundertaking.

55. Cost Unit is defined as:

56. ____ is the key term in AMA's definition of marketing?

57. Catalogues, sponsored events, and digital media presence are closely associated with the marketing mix activity of?

58. To an economist, the term income means:

59. The indifference point identifies:

60. What does the term "marketing" refer to?