Advance Diploma in Sales & Marketing Management

/60
5

Advance Diploma in Sales & Marketing Management

Online Examination Detail:

Duration- 120 minutes.

Number of Questions- 60. (Multiple Choice Questions).

10 Questions from each module, each carry 10 marks.

Maximum Marks- 600, Passing Marks- 40%.

There is no negative marking.

Candidate Details

1 / 60

1. Brand picture is based on which one of the following?

2 / 60

2. Strategic marketing planning establishes the—

3 / 60

3. Which country was the world’s most dominant industrial power in the early 1960s?

4 / 60

4. The strategic marketing planning process begins with ______________

5 / 60

5. Which of the following statements is true about consumer behaviour?

6 / 60

6. A Market has the following features.

7 / 60

7. What is the purpose of a marketing plan in marketing strategy?

8 / 60

8. Which of the following statements is true?

9 / 60

9. The brand stature construct is equivalent to:

10 / 60

10. When looking at consumer income, marketers are most interested in

11 / 60

11. Who made the Five Forces Model?

12 / 60

12. The Law of Demand is a _______.

13 / 60

13. What is the role of customer retention in marketing strategy?

14 / 60

14. How does Tastes and Preferences of consumer directly influence the demand for a commodity?

15 / 60

15. What is the role of market segmentation in marketing strategy?

16 / 60

16. What is the SMS in advertising?

17 / 60

17. What shows the functional relationship between quantity demand and its determinants?

18 / 60

18. What is the role of customer relationship management (CRM) in marketing strategy?

19 / 60

19. Political campaigns are generally examples of—

20 / 60

20. What is the purpose of customer segmentation in marketing strategy?

21 / 60

21. Which of the following statements about utility is correct?

22 / 60

22. An effective advertising campaign:

23 / 60

23. TATA CROMA is an example of

24 / 60

24. TCS is the example of –

25 / 60

25. The following are the Pros of advertising.

26 / 60

26. Which type of customer cannot be considered loyal?

27 / 60

27. EDLP stands for

28 / 60

28. In a perfect market, the number of sellers and buyers is-

29 / 60

29. The additional P’s of the marketing mix are-

30 / 60

30. Which of the following are price reductions for buyers who pay their bills promptly?

31 / 60

31. Which of the following is the set of brand assets and liabilities linked to a brand?

32 / 60

32. The term marketing refers to:

33 / 60

33. Which one of the following is the kinds of Marketing Research.

34 / 60

34. Indian Railways is the part of

35 / 60

35. Which of the following car comes under the economic zone.

36 / 60

36. Brand assets include:

37 / 60

37. Which of the following statements about demand is correct?

38 / 60

38. Which of the following will not be considered while formulating a message?

39 / 60

39. What is the purpose of a marketing budget in marketing strategy?

40 / 60

40. Materials and parts are the types of:

41 / 60

41. Which of the following statements is true?

42 / 60

42. Publics are part of

43 / 60

43. Which of the following statements about the demand curve is true?

44 / 60

44. Survey research is the systematic collection of information directly from reproduces like

45 / 60

45. In which of the following approaches, does the sales executive identify the need of the product by the customer and confirm it?

46 / 60

46. What are the assumptions of law of Demand?

47 / 60

47. Which of the following are the customers for industrial goods.

48 / 60

48. Duration of _________ should be short and should not be repeated too often.

49 / 60

49. Are following the components of Research Advertising & Promotion.

50 / 60

50. Demographic environment comes under:

51 / 60

51. MARKETING Audit should have the following characteristics.

52 / 60

52. Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

53 / 60

53. Which one of the following is the objectives of advertising.

54 / 60

54. __________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

55 / 60

55. Which of the following is NOT an element of the marketing mix?

56 / 60

56. IRDA stands for-

57 / 60

57. Which of the following refers to the pricing of additional features with the main products?

58 / 60

58. Which of the following is true about the relationship between total utility and marginal utility?

59 / 60

59. Which of these is a technique used in continuity marketing?

60 / 60

60. Which one of the following is used as the measurement techniques used in making re-usual.