Advanced Diploma in Sales & Marketing Management

1. Which of the following is NOT a key component of CRM?

2. The word Retail is derived from the—— word.

3. Retailer is a person who sells the goods in a———.

4. Sales management achieves personal selling objectives through ……………

5. What does the cash flow statement report?

6. Marketing that converts negative demand to positive demand is known as

7. Management is what a manager does” given by.

8. Which of the following is considered a liability?

9. ——represents how a retailer is perceived by consumers and others.

10. Consumer promotion, trade promotion and ____ are the three forms of sales promotion?

11. One of the element of sales planning is to ………for selling activities.

12. How does CRM benefit businesses in managing customer interactions?

13. Market where money is lend and borrowed

14. The accrual basis of accounting recognizes revenue when:

15. Creating image of product in the minds of target group is called

16. Consumers show …………… while buying their products on regular basis

17. Marketing is applicable in …………

18. Which among the following is an example of Trade promotion?

19. The amin objective of sales management are ………………

20. Copy testing is also known as:

21. The strategy that encourages dealers and distributors to sell a product is known as

22. It is popularly known as free form of promotion

23. The scope of sales management is confined not only to self centered corporate goal profit and sales maximization but also to ……………..

24. According to ………………sales management includes recruitment, selection, training, motivation, supervision on the urork, and evaluation of performance of sales force.

25. Which of the following is a characteristic of Financial Accounting?

26. Risk bearing is a function of…………

27. Which of the following is not included in the micro environment

28. If a company gives false message to the customers, it is known as

29. Sales management is the ………………….of sales staff, and the tracking and reporting of the company’s sales.

30. The term stakeholders which includes——-.

31. How does CRM contribute to better customer service?

32. Marketing Environment is

33. ______ media can give 24 hour exposure to the public eye.

34. How can CRM systems help businesses with decision-making?

35. Promotion mix includes Sales Promotion, Personal Selling, Advertising and?

36. What is the purpose of marketing automation in CRM?

37. In the accounting equation, which of the following is correct?

38. The functions of management start with—–.

39. Which of the following is an example of a non-current asset?

40. In retailing there is a direct interaction with——-.

41. In an organization ………………..is also very useful when technically complex products are in the process to sell.

42. Sales management is the …………….of a sales staff, and the tracking and reporting of the company’s sales.

43. Marketing is important to

44. Depreciation is an example of which type of account?

45. Sales management is discipline of …………….benefits a company and its customers receive from the efforts of its sales force.

46. What is the primary goal of CRM?

47. What is the primary purpose of preparing a balance sheet?

48. ………….is the fundamental guiding principle of sales management.

49. How can CRM systems assist with sales processes?

50. Which among the following is a Pull Strategy?

51. Market in which gold and silver are sold

52. What type of data does CRM typically store about customers?

53. CRM What does analytics and reporting provide insights into?

54. What does CRM stand for?

55. Profit through Customer Satisfaction Is aimed in …………. Concept

56. What is the main function of the income statement?

57. Which financial statement is used to analyze a company’s profitability?

58. Retailing creates——-.

59. ———activities performed by the retailers.

60. The main objective of the management is——–.