Advance Diploma in Sales & Marketing Management

/60

Online Examination Detail:

Duration- 120 minutes.

Number of Questions- 60. (Multiple Choice Questions).

10 Questions from each module, each carry 10 marks.

Maximum Marks- 600, Passing Marks- 40%.

There is no negative marking.

Candidate Details

NameEmailPhone Number

1 / 60

1. An effective advertising campaign:

A. Revolves around a strong single idea

B. Should appeal toself-interest of customer

C. Must not wander off

D. All of the given options

2 / 60

2. Which of these is a technique used in continuity marketing?

A. Point-of-purchase display

B. Loyalty cards

C. Publicity

D. Window display

3 / 60

3. TCS is the example of –

A. National market

B. Global market

C. Local market

D. Perfect market

4 / 60

4. IRDA stands for-

A. Insurance regulatory and development authority

B. Insurance regulation and doctoral authority

C. Infrastructure regulatory and development authority

D. Infrastructure regulation and doctoral authority

5 / 60

5. Indian Railways is the part of

A. National market

B. Local market

C. Global market

D. None of the above

6 / 60

6. In a perfect market, the number of sellers and buyers is-

A. Small

B. Very large

C. Few

D. One

7 / 60

7. What is the role of customer relationship management (CRM) in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To manage and nurture relationships with customers

D. To select distribution channels

8 / 60

8. Which of the following car comes under the economic zone.

A. Swift Dzire

B. Polo

C. Nano

D. Etios

9 / 60

9. Which of the following statements is true about consumer behaviour?

A. Consumer behaviour is the study of microeconomics

B. Consumer behaviour is the study of macroeconomics

C. Consumer behaviour is the study of income analysis

D. None of the above

10 / 60

10. Which of the following are price reductions for buyers who pay their bills promptly?

A. Quantity discounts

B. Seasonal discounts

C. Promotional allowances

D. Cash discounts

11 / 60

11. Brand assets include:

A. The name of the brand

B. Reputation, relevance, and loyalty

C. Less quality complaints

D. All of the given options

12 / 60

12. Who made the Five Forces Model?

A. Michael E Porter

B. Macmillan Portsmouth

C. Portsmouth

D. Martin Maxwell

13 / 60

13. The additional P’s of the marketing mix are-

A. Process

B. People

C. Physical evidence

D. All of them

14 / 60

14. Which of the following will not be considered while formulating a message?

A. Message content

B. Message format

C. Message source

D. None of the above

15 / 60

15. How does Tastes and Preferences of consumer directly influence the demand for a commodity?

A. Changes in Fashion

B. Changes in price of the overall market

C. Changes in the Consumer’s behaviour

D. Changes in the Supply of a commodity

16 / 60

16. EDLP stands for

A. Everyday low price

B. Each day low price

C. Every day local price

D. None of the above

17 / 60

17. Which of the following statements is true?

A. The capability of any commodity to satisfy human wants is known as utility

B. The capability of any commodity to satisfy human wants is known as taste

C. The capability of any commodity to satisfy human wants is known as consumption

D. The capability of any commodity to satisfy human wants is known as quality

18 / 60

18. MARKETING Audit should have the following characteristics.

A. Comprehensive

B. Systematic

C. Independent

D. All of the above

19 / 60

19. The following are the Pros of advertising.

A. Flexibility

B. Cost-efficient

C. Very expensive

D. All the above

20 / 60

20. Which of the following are the customers for industrial goods.

A. Commercial enterprises

B. Government organization

C. Institution

D. All of the above

21 / 60

21. What is the purpose of a marketing budget in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To allocate financial resources for marketing activities

D. To select distribution channels

22 / 60

22. What shows the functional relationship between quantity demand and its determinants?

A. Government Policies

B. Taste and Preferences

C. Price of related Goods

D. All of the Above

23 / 60

23. Which country was the world’s most dominant industrial power in the early 1960s?

A. Japan

B. The United Kingdom

C. Germany

D. The United States

24 / 60

24. Which one of the following is the objectives of advertising.

A. Informative advertising

B. Personalized advertising

C. Re informal advertising aim

D. All the above

25 / 60

25. What is the SMS in advertising?

A. Mission, money MM Media Measurement

B. Men machines money MM market

C. Methodology Measurement Meaningful Manage method

D. None of the above

26 / 60

26. When looking at consumer income, marketers are most interested in

A. Discretionary income

B. Deferred income

C. Inflationary income

D. Disposable income

27 / 60

27. What is the role of customer retention in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To maintain and strengthen relationships with existing customers

D. To select distribution channels

28 / 60

28. The term marketing refers to:

A. New product concepts and improvements

B. Advertising and promotion activities

C. A philosophy that stresses customer value and satisfaction

D. Planning sales campaigns

29 / 60

29. Which of the following is the set of brand assets and liabilities linked to a brand?

A. Brand marks

B. Brand equity

C. Brand image

D. Brand identity

30 / 60

30. What is the role of market segmentation in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To establish specific, measurable, achievable, relevant, and time-bound goals

D. To select distribution channels

31 / 60

31. TATA CROMA is an example of

A. Specialty store

B. Convenience store

C. Discount store

D. Off-price retailer

32 / 60

32. Which of the following refers to the pricing of additional features with the main products?

A. Two-part pricing

B. Optional features pricing

C. By-product pricing

D. Captive-product pricing

33 / 60

33. In which of the following approaches, does the sales executive identify the need of the product by the customer and confirm it?

A. Problem-solving selling

B. Stimulus-response selling

C. Need satisfaction selling

D. None of the above

34 / 60

34. Publics are part of

A. Microenvironment

B. Macro environment

C. Both of them

D. None of them

35 / 60

35. Which one of the following is the kinds of Marketing Research.

A. Research or products & service

B. Research or Market

C. Research or sales method & policies

D. All of the above

36 / 60

36. Duration of _________ should be short and should not be repeated too often.

A. Sales promos

B. Market promos

C. Brand promos

D. Product promos

37 / 60

37. Which of the following is NOT an element of the marketing mix?

A. Distribution

B. Product

C. Target market

D. Pricing

38 / 60

38. Strategic marketing planning establishes the—

A. Resource base provided by the firm’s strategy

B. Economic impact of additional sales

C. Tactical plans that must be implemented by the entire organization

D. Basis for any marketing strategy

39 / 60

39. Which type of customer cannot be considered loyal?

A. Switchers

B. Advocate

C. Partner

D. None of them

40 / 60

40. Which of the following statements is true?

A. In the case of necessity goods, the fall in prices does not lead to an increase in demand

B. In the case of comfort goods, the fall in prices does not lead to an increase in demand

C. In the case of luxury goods, the fall in prices does not lead to an increase in demand

D. None of the above

41 / 60

41. What are the assumptions of law of Demand?

A. Income Remains Unchanged

B. Price of related goods is changed

C. Changes in credit facilities

D. A change in Taste and Preferences

42 / 60

42. __________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

A. Environmental scanning

B. Stakeholder analysis

C. Market sampling

D. Opportunity analysis

43 / 60

43. Which of the following is true about the relationship between total utility and marginal utility?

A. The total utility of a product or service is maximum when the marginal utility is negative

B. The total utility of a product or service decreases when the marginal utility is negativeThe total utility of a product or service increases at a decreasing rate when the marginal utility is negative

C. The total utility of a product or service increases at a decreasing rate when the marginal utility is negative

D. None of the above

44 / 60

44. The Law of Demand is a _______.

A. Qualitative statement

B. Quantitative statement

C. Both a and b are correct

D. Both a and b are incorrect

45 / 60

45. Survey research is the systematic collection of information directly from reproduces like

A. Telephone interviews

B. Mail interviews

C. Personal interviews

D. All of the above

46 / 60

46. Demographic environment comes under:

A. Microenvironment

B. Macro environment

C. Both of them

D. None of them

47 / 60

47. What is the purpose of a marketing plan in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To outline the specific marketing activities and timelines to achieve marketing objectives

D. To select distribution channels

48 / 60

48. Are following the components of Research Advertising & Promotion.

A. Motivation Research

B. Media Research

C. Appraised ad campaigns

D. All of the above

49 / 60

49. Which of the following statements about the demand curve is true?

A. The slope of the demand curve is upward from left to right

B. The slope of the demand curve is downward from left to right

C. The slope of the demand curve is parallel to the X-axis

D. The slope of the demand curve is parallel to the Y-axis

50 / 60

50. Which of the following statements about demand is correct?

A. The main factor that affects the demand for a product or a service is its price

B. The main factor that affects the demand for a product or a service is the change in income levels of the consumer

C. The main factor that affects the demand for a product or a service is the taste of a consumer

D. All of the above

51 / 60

51. Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

A. Sales promotion

B. Direct marketing

C. Publicity

D. Personal selling

52 / 60

52. Brand picture is based on which one of the following?

A. Brand vision

B. Brand value

C. Brand mission

D. Brand image

53 / 60

53. Political campaigns are generally examples of—

A. Cause marketing

B. Organization marketing

C. Event marketing

D. Person marketing

54 / 60

54. Materials and parts are the types of:

A. Consumer goods

B. Convenience goods

C. Industrial goods

D. Staple goods

55 / 60

55. Which one of the following is used as the measurement techniques used in making re-usual.

A. Questionnaires

B. Attitude scope

C. Observation

D. All the above

56 / 60

56. The strategic marketing planning process begins with ______________

A. The writing of the mission statement

B. The establishment of organizational objectives

C. The formulation of a marketing plan

D. Hiring a senior planner

57 / 60

57. Which of the following statements about utility is correct?

A. One of the main characteristics of utility is that it is a relative concept

B. One of the main characteristics of utility is that it is a subjective concept

C. One of the main characteristics of utility is that it is a psychological phenomenon

D. All of the above

58 / 60

58. What is the purpose of customer segmentation in marketing strategy?

A. To determine the pricing strategy

B. To identify target market segments

C. To establish specific, measurable, achievable, relevant, and time-bound goals

D. To select distribution channels

59 / 60

59. The brand stature construct is equivalent to:

A. Esteem multiplied by knowledge

B. Differentiation multiplied by knowledge

C. Knowledge multiplied by relevance

D. Esteem multiplied by differentiation

60 / 60

60. A Market has the following features.

A. Existence of commodity

B. Existence of buyer and seller

C. Interaction between buyer and seller

D. All of the above

Exit