Diploma in Corporate Communication

1. What is the term for promoting positive news and stories about an organization without directly paying for media coverage?

2. Which type of PR communication aims to improve relationships and understanding between an organization and its employees?

3. What is not a characteristic of a corporate social responsibility framework?

4. What is advertising?

5. Which is not a characteristic of corporate social responsibility?

6. Which one is not a marketing tool?

7. What is the term used for planned communication to inform the media and public about an organization’s news and updates?

8. Several programs planned to protect or promote a company's image or its products is known as

9. Company sponsored programs and activities planned to create special brand related interactions is

10. Which one is not correct?

11. Which social media platform is widely used in PR to share news and updates?

12. ________ means communication without words.

13. Communication is a ______________

14. at each stage in the process of communication, there is a possibility of interference which may hinder the process. Such interference is known as____________.

15. On the ______________ it is possible to get immediate feedback

16. Advertising is affected by which forces?

17. Scope of advertising:

18. Which PR activity involves creating and organizing events to enhance the organization’s visibility and reputation?

19. Copywriting is related with:

20. A group discussion of a real life situation with in a training environment is

21. The face-to-face interaction with prospective buyers for the objective of answering questions, procuring orders and making presentations is

22. Any paid type of non-personal promotion and presentation of goods, services or ideas by an identified sponsor is.

23. ______________ are welcome, for it is not obligatory to accept them.

24. ____________ describes all forms of human communication that are not verbal.

25.  _________ can be defined as the way by which organizations attempt to inform, convince and remind customers indirectly or directly about the brands and products they offer.

26. ___________, the greater will be its social prestige.

27. The person who transmits the message is called___________.

28. Which of the following is an essential aspect of Media Relations in PR?

29. Which is not true for CSR?

30. Dialogic listening is also known as __________________.

31. The information the receiver gets is called ______________

32. In___________ main intention is to seek certain information which will be

33. The term communis derived from ______________ word.

34. Most of us use ________ and _______ in addition to words, when we speak.

35. What is the primary goal of Public Relations (PR)?

36. CSR stands for :

37. The use of email, fax, internet or telephone to communicate with specific prospects and customers is

38. Realizing the potential of the self is part of the

39. ___________ aims at making people work together for the common good of the organization.

40. Sponsorship belongs to the promotional tool to:

41. The marketing mix is made up of _______ types of communication

42. For securing the society :

43. Posters fall under ______________ communication.

44. Proper/right treatment of employees, stockholders, owners, and the public by a company is known as :

45. Choose the below statement is true or false:

A business house that concentrates only on personal gains at the cost of social interests cannot survive for long.

A firm that gives too much importance to social interests at the cost of personal gains can’t flourish and must close down sooner or later.

46. Which PR function is responsible for handling and mitigating negative incidents and crises?

47. Which is not an advantage of ethics?

48. CSR is applicable to :

49. People-to-people oral, electronic or written form of communications that associate with experiences or merits of buying or using services or products is

50. AIDA stands for:

51. Which one is not a component of communication process?

52. What does CSR stand for in the context of Public Relations?

53. __________ refers to pitch , loudness, duration, intonation and ,tempo.

54. Communication saves time in.

55. Communication is the ______________ of business.

56. The __________ in the usage of words may be a serious barrier to effective communication.

57. Advertising is any paid form of non-personal presentation of Ideas goods or services by an identified sponsor:

58.
1. What is the term for the process of creating and maintaining positive relationships with shareholders, investors, and financial institutions?

59. The online programs and activities designed to engage prospects or customers and indirectly or directly generate awareness, enhance image or support sales of services and products is

60. Numerous forms of short-term incentives to promote trial or buying of a service of product is